When the economy is sluggish, many businesses begin to cut back on marketing to cut costs. Most experts say that’s a mistake. Instead of reducing marketing activities, a downturn in the economy presents an opportunity to aggressively pursue a new strategy or a familiar activity that gets results. EECF is an inexpensive way to get [...]
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Helen Hofmann recently gave a presentation at our meeting in April about The Car Spa. The Car Spa has been in business for 30 years and is certified by various automotive organizations including the ASE, ASA, and is a AAA automotive repair facility. Helen said they don’t push customers to add unnecessary service, but they [...]
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Ken Pedlow of PR Marketing provides consulting services and promotional products. PR Marketing joined EEC in 1991 and has been a member ever since. Ken cites to the leads generated by the organization as the primary benefit of membership. Ken says he is often asked by customers, “What is the best product to promote my [...]
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Orlando Sentinel Business News
